The future of remote collaboration

Amolika Maheshwari | September 2020


A transformative truth has come to light: work can be done productively — no matter where the team members sit.

Remote work is…well…working!

And this realisation has accelerated the shift toward finding the best person for a task regardless of geography. Organisations are now embracing the concept of a distributed team augmented by independent talent.

The pandemic has upended traditional work norms and forced organisations to fundamentally rethink the way they function — from where teams work to how they are gathered.

This change in working arrangements has revealed a fascinating fact that virtual workers already knew: working remotely is highly productive. In fact, even before COVID-19, Stanford University researcher Nicholas Bloom reported that productivity of remote workers is higher by 13%.

Many of the reasons are self-evident — workers are no longer spending time getting ready for work, commuting long distances, running between meetings, or getting distracted by water cooler gossip. Managers are realizing that the ultimate test of a worker’s productivity must be their output, rather than their “face time”.

The implications are vast for both workers and hiring organisations.

Businesses increasingly realize that they can hire people from anywhere in the world; they are no longer tied to hiring only those who live in close-by megacities. Getting the “right” person for the task at hand is more important than geographic proximity.

In return, workers have new freedoms. They will get opportunities to work with clients globally and create a larger footprint, while avoiding paying high rents!

Enter Indigo Premedia as the missing link for creative organisations to outsource their work to a talented team of specialists based in another time-zone. They get to add more studio hours at a fraction of the cost with no loss of quality.

The perceived barriers of virtual work — from lack of connection to low engagement and productivity — are not the roadblocks organisations had once anticipated. Let’s emerge from this crisis made wiser by the experience and apply what we’ve learnt.

Adaptability to the next remote workplace will be a competitive advantage for businesses. By outsourcing to talent anywhere in the world, companies can make sure that their hired talent is able to deliver effectively on strategic priorities — from wherever they are located.

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2020