2022 offers an unprecedented opportunity to start anew. We have a once-in-a-career chance to reimagine our business models. We don’t have to fall back into old habits that were already broken or not fit for purpose because they were built in the 20th century and never challenged nor updated. Life moves on. We can do […]
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Outsource to avoid scrapping for talent this annual report season
Staff shortages are making headlines A lack of lorry drivers has caused a supply chain crunch in the UK. The so-called Great Resignation is accelerating in the USA. The skills gap is less visible, but most acute, in the technology world where lack of talent is seen as a great inhibitor of new technology adoption. […]
Hybrid work is so much more than working a few days from home each week
The term ‘hybrid’ has seeped into our lexicon in the past year. I’m simultaneously pleased and irritated by its arrival. Pleased, because our working lives will be increasingly hybrid. Accepting that and recognising it in our language is important. At the same time, irritated because the current definition feels such a narrow one. Hybrid in […]
If it’s good enough for Netflix…
Netflix announced in June 2021 that it will open its first, and only, live action post-production facility in Mumbai in 2022. It makes sense. The Maximum City is home to a massive movie industry. It’s a mainstay of the economy and employs hundreds of thousands of people. There’s a lot of talent available and, since […]
Remote work opens vast new opportunities
A transformative truth has come to light in the past year and a half. Work can be done productively, no matter where the team members sit. Remote work is…well…working! And this realisation has accelerated the shift toward finding the best person for a task regardless of geography. Organisations are now embracing the concept of a […]
Outsourcing lets agencies do more with less
It’s a tough time for creative agencies and studios. The brands that are their customers are asking them to do ‘more with less’. The number of available channels has exploded. Feedback loops have grown exponentially. Data is rampant. Personalisation is the communicator’s holy grail. Regulation changes rapidly. Budgets are constrained. There’s lots to do. To […]
Indigo Premedia: Why we’re a services’ business, not a marketplace
Over the past year, I’ve spent a lot of time with the Open Assembly community. Our weekly discussions focus on the Open Talent economy and the future of work. I’ve landed up in break-out rooms chatting with the leading lights of open innovation – people who’ve earned their spurs at NASA and GE and Deloitte […]
What a difference a decade makes
Eleven years ago, I began to pitch creative agencies the idea of outsourcing production work to India. Having run studios in London and New York, I could see how uneconomical it was to retain expensive teams of designers, layout artists, animators, and other specialists to do routine production tasks. Why not tap into a pool […]
