A transformative truth has come to light in the past year and a half. Work can be done productively, no matter where the team members sit. Remote work is…well…working! And this realisation has accelerated the shift toward finding the best person for a task regardless of geography. Organisations are now embracing the concept of a […]
Tag: Outsourcing
Outsourcing lets agencies do more with less
It’s a tough time for creative agencies and studios. The brands that are their customers are asking them to do ‘more with less’. The number of available channels has exploded. Feedback loops have grown exponentially. Data is rampant. Personalisation is the communicator’s holy grail. Regulation changes rapidly. Budgets are constrained. There’s lots to do. To […]
Indigo Premedia: Why we’re a services’ business, not a marketplace
Over the past year, I’ve spent a lot of time with the Open Assembly community. Our weekly discussions focus on the Open Talent economy and the future of work. I’ve landed up in break-out rooms chatting with the leading lights of open innovation – people who’ve earned their spurs at NASA and GE and Deloitte […]
What a difference a decade makes
Eleven years ago, I began to pitch creative agencies the idea of outsourcing production work to India. Having run studios in London and New York, I could see how uneconomical it was to retain expensive teams of designers, layout artists, animators, and other specialists to do routine production tasks. Why not tap into a pool […]
